A Reimagined Life And Home In The Bay Area

Sarah Reid's Home Tour for Design*Sponge

If you could completely reimagine your life, unbeholden to your past, what would it look like? When Sarah Reid’s son Zane turned 18, she experienced a “what am I doing with my life?” moment. She’d been working in non-profit administration but had always wanted to do interior design for spaces that served low-income communities. Thus was born her business, Small Victories Design. A move from Massachussetts to California facilitated this transformation. In the move, Sarah left behind thrifted finds that filled her attic, basement, and garage. As a “borderline hoarder,” leaving them behind proved difficult. But in having the courage to let go of one incarnation of herself (and most of the objects that made up that life) she embraced another.

Sarah and her husband Matthew Latkiewicz, a television host, writer, and producer, arrived in Oakland with only what they could squeeze into their Honda Fit. This included Sarah’s grandparents’ coffee table, Matthew’s two favorite chairs, some art, and their clothes. After weeks scouring Craigslist and thrift stores, Sarah realized the best place for reasonably priced home goods was estates sales. “That is how the best stuff gets into the bloodstream of the Bay Area. That and the Alameda Flea Market.” From her estate sale and flea market explorations she began assembling a collection of what she calls “soulful objects.” It took about three years before Sarah felt like she had made a cohesive and comfortable space of their 1920s Art Deco apartment.

And comfy it is. The living room is the most inviting space to unwind and imbibe in style. “Matthew has been writing about booze and drinking culture for 14 years (culminating in his book You Suck At Drinking) so we have to have a good bar!” They also have a side table in the living room with whiskey on it for those occasions when they are “too lazy to get up and walk to the bar.” Contentment, Sarah reminds us, is often found in the small, thoughtful details.

It would be the perfect home for Sarah were it not for the fact they can’t have cats. “I have offered bribes and contracts and everything I can think of to our landlord but we just can’t have a cat.” Luckily, Cat Town Cafe, America’s first permanent cat cafe, is within walking distance. It also happens to be one of several non-profit groups where Sarah has volunteered her design work. Other than the lamentable absence of a cat, I can imagine that an ideal evening would be spent in Sarah and Matthew’s gorgeous home, listening to their records, sipping Matthew’s flawlessly mixed cocktails, all while coveting that unbelievable crown molding. And, of course, toasting Sarah on her courageous and inspired decision to reimagine her life. —Liberty

Photography by Esteban Cortez

Image above: Sarah put together her half of the office in a fit of energy over the course of one day. Since they can’t paint their apartment, Sarah relies on punches of color, such as the “Oh What Fun!” art she found at a thrift store. “It says how I feel about my work.” The desk was cobbled together with IKEA pieces. The chair was a gift.

from Design*Sponge http://www.designsponge.com/2017/04/a-reimagined-life-and-home-in-the-bay-area.html


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