west elm’s new look.

west elm's new look. / sfgirlbybay

wowza! have you opened your mailbox to find west elm’s new catalog tucked inside? it’s really something special. it’s not just the incredible looking location (those tall ceilings, crown moldings, and marble mantel — sigh) it’s the colorful new collection with a vintage-modern vibe. i really love the juxtaposition of the classic architecture paired with the unexpected mid-century furniture pieces and colorful, playful palette. major kudos go to west elm’s creative director, johanna uurasjarvi and the styling team behind west elm’s fresh look. a visit to Scandinavia, the birthplace of mid-century design, inspired the new direction for west elm, and i can’t wait for more — well done! if you didn’t get one in your mail, visit the stunning new catalog online.

west elm 2017 catalog / sfgirlbybay

2017 west elm catalog. / sfgirlbybay

west elm 2017 look book. / sfgirlbybay

bold colors and shapes in west elm's 2017 catalog. / sfgirlbybay

bright colors in west elm's 2017 catalog. / sfgirlbybay

new west elm catalog look. / sfgirlbybay

blue bedroom in west elm 2017 catalog. / sfgirlbybay

• photography via west elm’s new catalog.

from sfgirlbybay http://www.sfgirlbybay.com/2017/01/04/west-elms-new-look/


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