wowza! have you opened your mailbox to find west elm’s new catalog tucked inside? it’s really something special. it’s not just the incredible looking location (those tall ceilings, crown moldings, and marble mantel — sigh) it’s the colorful new collection with a vintage-modern vibe. i really love the juxtaposition of the classic architecture paired with the unexpected mid-century furniture pieces and colorful, playful palette. major kudos go to west elm’s creative director, johanna uurasjarvi and the styling team behind west elm’s fresh look. a visit to Scandinavia, the birthplace of mid-century design, inspired the new direction for west elm, and i can’t wait for more — well done! if you didn’t get one in your mail, visit the stunning new catalog online.
• photography via west elm’s new catalog.
from sfgirlbybay http://www.sfgirlbybay.com/2017/01/04/west-elms-new-look/